Tag Archives: Analytics

Tell me what your story is

As crazy as it might sound, we analysts should be first and foremost storytellers. We usually spend a lot time pooling and crunching data. That’s a must, no doubt… but that is not enough. We need to turn data into information and generate insights. Only then does our work start to make sense (Yes, I have an insight, I am happy man!).

How do I know when I have a good insight? A rule of thumb: if you cannot summarize it in less than 30 seconds then you probably do not have a true insight (or it is still underdeveloped, so keep analyzing!). But let’s say you have a great insight. Is that enough? Not really. At this point what becomes crucial is to present your results in a compelling way. Your goal becomes to connect with your audience (remember, not every audience is the same). The golden rule?  You need to create an emotional connection and make them feel your excitement.
http://www.newbalanceshoesinc.com new balance 1500
How do I do that? I strongly recommend this fantastic presentation on “, an Analytics Evangelist working for Adobe. The first 10 minutes are a must.
http://www.newbalanceshoesinc.com new balance 2000
http://success.adobe.com/en/na/programs/products/digitalmarketing/analytics/1405-50811-data-storytelling-nike/w4Uu47AR.html?ev=event35&faas_unique_submission_id=%7bEA2CF805-EA2B-D809-BF20-D8AD5FEB6D48%7d&s_cid=70114000002JBzTAAW