Tag Archives: Analytics

New event: “Barcelona: Hub for Advanced Analytics and Big Data”

 

We are pleased to announce our next event “Barcelona: Hub for Advanced Analytics and Big Data” on January 21st 19h at Movistar Centre. Doors will open at 18:45. You can register here.

We will have two great speakers in our panel: Josep Maria Martorell (Associate Director at the Barcelona Supercomputing Center) and Òscar Sala (mVentures Director at the Mobile World Capital Barcelona organization). Both will share their views on Barcelona and its potential to become a European Hub for Advanced Analytics and Big Data. You can see their bios below.

Josep Maria Martorell is Associate Director at the Barcelona Supercomputing Center, Spain’s leading supercomputing centre, specialized in High Performance Computing. Josep Maria gathers a rich experience in technology and research in government, education and the private sector. Among other positions, he was Director of Research for the Catalan Government, Head of Research at Universitat Ramon Llull and is a shareholder and advisor in multiple technological startups in Barcelona.

Òscar Sala is the mVentures Director at the Mobile World Capital Barcelona organization, a venture builder program that addresses the challenge of transforming scientific knowledge into technological solutions. In the past, Òscar held multiple positions related to technology and innovation at Caixabank, VP of Product Strategy at Strands (a successful local fintech), and member of the board at Mobey Forum, a global industry association empowering banks and other financial institutions to lead the future of digital services.

This event could not be possible without the collaboration of Movistar Centre.




Tell me what your story is

As crazy as it might sound, we analysts should be first and foremost storytellers. We usually spend a lot time pooling and crunching data. That’s a must, no doubt… but that is not enough. We need to turn data into information and generate insights. Only then does our work start to make sense (Yes, I have an insight, I am happy man!).

How do I know when I have a good insight? A rule of thumb: if you cannot summarize it in less than 30 seconds then you probably do not have a true insight (or it is still underdeveloped, so keep analyzing!). But let’s say you have a great insight. Is that enough? Not really. At this point what becomes crucial is to present your results in a compelling way. Your goal becomes to connect with your audience (remember, not every audience is the same). The golden rule?  You need to create an emotional connection and make them feel your excitement.
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How do I do that? I strongly recommend this fantastic presentation on “, an Analytics Evangelist working for Adobe. The first 10 minutes are a must.
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http://success.adobe.com/en/na/programs/products/digitalmarketing/analytics/1405-50811-data-storytelling-nike/w4Uu47AR.html?ev=event35&faas_unique_submission_id=%7bEA2CF805-EA2B-D809-BF20-D8AD5FEB6D48%7d&s_cid=70114000002JBzTAAW