Category Archives: Uncategorized

Tell me what your story is

As crazy as it might sound, we analysts should be first and foremost storytellers. We usually spend a lot time pooling and crunching data. That’s a must, no doubt… but that is not enough. We need to turn data into information and generate insights. Only then does our work start to make sense (Yes, I have an insight, I am happy man!).

How do I know when I have a good insight? A rule of thumb: if you cannot summarize it in less than 30 seconds then you probably do not have a true insight (or it is still underdeveloped, so keep analyzing!). But let’s say you have a great insight. Is that enough? Not really. At this point what becomes crucial is to present your results in a compelling way. Your goal becomes to connect with your audience (remember, not every audience is the same). The golden rule?  You need to create an emotional connection and make them feel your excitement.
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How do I do that? I strongly recommend this fantastic presentation on “, an Analytics Evangelist working for Adobe. The first 10 minutes are a must.
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http://success.adobe.com/en/na/programs/products/digitalmarketing/analytics/1405-50811-data-storytelling-nike/w4Uu47AR.html?ev=event35&faas_unique_submission_id=%7bEA2CF805-EA2B-D809-BF20-D8AD5FEB6D48%7d&s_cid=70114000002JBzTAAW

 




The birth of a new community in Barcelona!

We love data and we love Barcelona. Data has the power to shape every aspect of our life, from the way we understand ourselves to the way we run our cities. Barcelona, the great enchantress, long ago caught us in her midst of great weather, fantastic food, beautiful architecture and passionate citizens (local and foreign). That is why over some beers we decided to join forces to accelerate Barcelona’s transformation into a data-driven city, a city where civil society, government and enterprises benefit from a smart and open use of data. BCN analytics is our non-for profit project whose ultimate goal is to make of Barcelona a European hub for Analytics. If you share a passion for data and Barcelona then join us by signing up and form part of group.

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