Category Archives: Events

Upcoming event: 9th March Personalisation applied to CRM

We are pleased to announce our upcoming BcnAnalytics meeting. The focus will be on: “Personalisation applied to CRM”. In other words we address one of the key topics for many organisations: ‘how to better manage the relationship with your customers’.We will have a panel with Pier Paolo Rossi (Director Inteligencia y Desarrollo de Negocio at Banco Sabadell), Llorenç Sola (CRM Director – Vistaprint Europe) and Inés Urés (CMO at Groupalia).

If you want to attend, please register at the following link.

When:

9th March, at 19:00 (doors open at 18:30)

Where:

Mobile World Center (next to Plaça Catalunya).

Fontanella, 2. Barcelona.

Who:

Pier Paolo RossiPier Paolo Rossi  is the Business Intelligence Director at Banc Sabadell since September 2014. Previous to that, he was the Customer Marketing Director at Caprabo. He has a broad range of experience applying data analysis in such different industries as retail and banking . He holds an MBA from IE and a degree in Industrial Engineering from UPC with the specialization in nuclear energy.

 

Llorenç SolàLlorenç Solà  is Head of CRM and Customer Strategy at Vistaprint Europe (Nasdaq: VPRT). More than 15 years developing data driven marketing strategies and CRM. International career in strategy consulting advising multinationals in Europe, America and Middle East. He is also one of the cofounders of BCNAnalytics.

 

inesInés Ures is the CMO at Groupalia, e-commerce leader in health & beauty, leisure and retail discounts. She’s a mathematician and an engineer, and a lover of data based marketing. In the past, Inés has held different positions in marketing and project management in Atrapalo.com and she has also worked at Deloitte and Sara Lee.

 




BCNAnalytics Inaugural Event is here!

Finally we are launching and this next week we have our inaugural event. It will be at CCCB in Barcelona at 19:00 .

The event will have a formal presentation of the project and a Q&A session with our pannelists. We are very honoured to have among us Cristina Bellido (Data Mining Director at LaCaixa), Frederic Udina (Managing Director Idescat) and Mikael Journo (VP CRM, King Entertainment). After that, we will have some time for networking!
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Come and join us in the BCN Analytics inaugural event where we bring together some of the most famous speakers of the area to explain us how analytics affect their business. Contact us for invitation.

When:

13th November, at 19:00

Where:

Centre de Cultura Contemporanea de Barcelona (CCCB).

Montalegre, 5. Barcelona.

Who:

cristina

Cristina Bellido – Data Mining Director at LaCaixa

Cristina Bellido is the Data Mining Director at La Caixa where she has lead the analytics transformation for the last 12 years applying it to customer and campaign intelligence, geomarketing, among others. Current challenges include the continuous development of the multi-channel strategy and the use of big data. Additionally, she is a professor of CRM marketing at ESADE Business School. Cristina holds a PhD in Economics from the University of Chicago and a degree in Business from ESADE.

 

Frederic Udina, director de l'Idescat

Frederic Udina – Managing Director Idescat

Frederic Udina is the general manager at the Statistics Bureau of Catalonia since 2011 and president of the Catalan Institute of Public Policy Evaluation (Ivàlua) since 2013. Frederic is also professor in math, probability and statistics at Universitat Pompeu Fabra and at the Barcelona Graduate School of Economics. He holds a PhD in math from the Universitat Politècnica de Catalunya and a degree in math at the Universitat Autònoma de Barcelona. He has published numerous articles, has participated in multiple international research groups and performed consulting in statistics for Morgan Stanley, among others.

 

mikael

Mikael Journo – VP CRM, King Entertainment

Mikael is Vice President CRM for the gaming leader King Entertainment. Mikael has extensive experience leading international strategic, marketing any analytics teams. Prior to King Entertainment Mikael led the analytics and CRM teams at Vistaprint, a global ecommerce leader in its area. Mikael developped his career at strategy consulting companies Boston Consulting Group and Diamond Cluster, currently Oliver Wyman.